For over 27 years, I’ve dedicated my career to understanding behaviour, improving dementia care, and supporting caregivers.

As a Board Certified Behaviour Analyst (BCBA-D) and one of only 80 specialists worldwide focused on dementia, my mission is simple: to transform how we support people living with dementia and the professionals who care for them.

I founded emwillcare because I saw first-hand how care teams were left struggling to meet people’s needs—reacting to distressed behaviour instead of preventing it. Too often, outdated approaches led to crisis interventions, unnecessary medications, and overwhelmed caregivers. I knew there had to be a better way.

By combining my expertise in applied behaviour analysis, real-world experience, and smart technology, I created Less Distress—a tool designed to meet needs by predicting and preventing distressed behaviours before they escalate.

My work isn’t just about research; it’s about real solutions that make a difference in the lives of people with dementia, their families, and the care professionals who support them.

Through emwillcare, I’m on a mission to change dementia care for the better—with science, compassion, and practical behavioural strategies that actually work.

I’m aiming for a future where distressed behaviour in dementia care is prevented and not just managed - with Less Distress and more dignity.