When someone with dementia shouts, lashes out, or shuts down, it’s easy to feel helpless — or to blame the disease. But what if these behaviours aren’t random? What if they’re trying to tell us something? In this blog, Behaviour Analyst Dr Emma Williams explores how understanding behaviour as communication can transform care — and how her work will reach more people through a new digital tool.

Behavioural expertise is hard to come by in dementia care. This blog explores how one tool is making personalised support more accessible — and how your feedback could help shape it.

In care homes and home care settings across the UK, teams are doing their best under immense pressure. But when someone living with dementia lashes out, refuses care, or withdraws completely, the response is often reactive

The care sector is under pressure like never before. Staff shortages, burnout, and rising care costs mean we can’t afford to rely on trial and error.

Less Distress offers a smarter, faster, more compassionate way to respond — and it’s built for real-world care settings.

Finding My Niche In Behavioural Science