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      <image:title>Blog - Why Distressed Behaviour Happens in Dementia Care— and What We Can Do About It</image:title>
      <image:caption>If you’ve ever supported someone living with dementia, you’ll know that behaviour can sometimes take you by surprise. A sudden shout. A refusal to eat. Someone walking out of a room or becoming unusually quiet. It can feel confusing or even upsetting — especially when you’re doing your best to help. But here’s what I want more people to know: all behaviour has meaning. Even when someone can’t find the words, they’re still telling us something through their actions. As a Behaviour Analyst specialising in dementia care, my work is all about helping carers and families understand that behaviour isn’t “just the dementia” — it’s communication.</image:caption>
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      <image:title>Blog - What If Expert Behaviour Support Was Always Within Reach? - This image started as a bit of fun — the “Dr Emma” action figure, complete with laptop, coffee, and emergency Maltesers.</image:title>
      <image:caption>But the longer I looked at it, the more it made me think. I’ve worked in dementia care for over 27 years, and now as a behaviour analyst specialising in this field, I spend my days helping people understand why certain behaviours happen — and what small changes can reduce distress and improve quality of life. But here’s the thing: I can’t be everywhere.</image:caption>
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      <image:title>Blog - Why Dementia Care Needs a Rethink – And How Less Distress is the Behavioural Support Tool Making a Difference</image:title>
      <image:caption>Distressed behaviour is one of the biggest challenges in dementia care. It's upsetting for the person living with dementia, exhausting for caregivers, and costly for providers. But too often, we're treating the symptoms without understanding the cause. With Less Distress by emwillcare, we believe it’s time for a shift — away from guesswork, towards insight-driven care that works in the real world.</image:caption>
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      <image:title>Blog - From Caregiver to Innovator: Why I Created Less Distress - From Challenges to Change: The Journey to Less Distress</image:title>
      <image:caption>The path hasn’t been easy, but I’ve never stopped pushing forward, because every person living with dementia deserves more than just crisis management.</image:caption>
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